Users also have access to information about transferring content from YouTube. This function was launched in the summer and significantly facilitated the work of bloggers who want to promote their content on RUTUBE. More than 300 thousand videos are uploaded to the service daily. More than 2.6 million units of content were uploaded using the video transfer function in August.
In addition to recommendations from the service team on channel design, a guide has been prepared for bloggers on how to get into promotion, how to increase reach through analytics, how to work with the audience, and how to join the R team — a community for authors that helps develop their channel, share experiences, find like-minded people, and participate in closed events of RUTUBE and partners.
For beginning authors, we have collected useful recommendations on how to get into a specially created selection on the main page of RUTUBE “New Authors”, which helps bloggers who have recently come to the platform to quickly develop and monetize their channel.
In addition, authors will be able to learn more about monetization on RUTUBE. The section for bloggers contains all the important information: how to connect monetization, how the reward is calculated and how payments are made.
Dean of the Faculty of Journalism at Lomonosov Moscow State University Elena Vartanova proposed introducing a professional standard for bloggers , as they are important participants in the media community. Vartanova emphasized that digital media, social networks and bloggers should become an integral part of culture and take responsibility for their actions.